Continuity is explicit
References are assigned to the project, character, scene, beat, or clip they control. Approved assets keep their role and lineage.
The AI production workspace for commercial work
Direct the whole production.
Not just the prompt.
ShotUnit keeps the script, visual references, clip plan, AI generations, takes, and edit handoff in one controlled production record.
Project / North StarPlan r12
Character / 01
World / 02
Product / 03
Clip plan 02Product reveal
B03B04B05 · 06.0s
[ The production gap ]
Generative tools make clips.
Productions need decisions.
A commercial is not a prompt with a download button. It is a chain of choices about story, timing, continuity, performance, camera, sound, and the cut.
ShotUnit holds that chain together. The brief informs the script. The script becomes beats. Beats become clip plans. References stay attached to their purpose. Generation runs become reviewable takes instead of mystery files.
[ One production / three stages ]
From idea to edit,
without the reset.
ShotUnit follows the order a production actually needs: decide what the story is, decide how it should look and cut, then generate with intent.
- 01Write
Script
Give every shot a reason to exist.
Shape the title, logline, characters, scenes, dialogue, timing, and ordered beats in one canonical commercial script. The reading script stays derived, so there is no second version to reconcile.
- 02Plan
Pre-production
Lock the world before you roll.
Develop the look, approve character and world references, group beats into production-ready clips, and choose the right control level—from direct generation to fully boarded shots.
- 03Make
Production
Generate takes. Keep the lineage.
Preview the exact model-aware packet and current cost estimate before each paid run. Compare immutable takes, set selects and trims, refine in the advanced Graph when needed, then hand the originals to Resolve.
[ Production control room ]
Creative freedom.
Operational memory.
Experiment broadly without losing the production logic that lets the work cut together.
Models serve the plan
Compatible generation models are validated against current capabilities. The production plan stays stable when the model changes.
Spend stays deliberate
Every paid submission gets a fresh estimate and explicit confirmation against the exact packet the provider will receive.
Media stays managed
Project assets remain private and ID-based in durable state. Short-lived access is resolved only when an authenticated boundary needs it.
[ Built like a production unit ]
The difference is what survives.
The story survives the model.
Creative intent, beats, timing, and references live above any one provider or generation run.
The good take survives the next idea.
Runs are immutable, takes are managed assets, and advanced Graph work cannot erase prior production decisions.
The context survives the handoff.
Resolve receives original media with clip, beat, timing, content-hash, selection, and source-run context intact.
[ Production notes ]
Questions,
answered straight.
ShotUnit is a real production system with deliberate boundaries—not a promise that one button makes a finished film.
01What is ShotUnit?
ShotUnit is an AI video production workspace for commercials and branded films. It keeps the script, visual references, clip plan, generation packets, takes, selects, and Resolve handoff connected in one production record, so creative decisions survive from the first brief to the final edit.
02Who is ShotUnit built for?
ShotUnit is built for directors and hands-on creative operators who need to manage an AI-assisted production as a coherent project, not a folder of disconnected prompts and downloads. The current product is a private, single-operator system rather than a multi-user SaaS workspace.
03Does ShotUnit replace DaVinci Resolve?
No. ShotUnit owns planning, references, generation, takes, selects, and lineage. DaVinci Resolve remains the editing and finishing environment. ShotUnit prepares original media and a lineage-aware handoff so the editor can work with clear clip, beat, timing, and source-run context.
04Does every project need a storyboard?
No. ShotUnit supports direct, anchored, and boarded clip plans. A direct clip can move to production without panels, an anchored clip can use a hero or boundary frame, and a boarded clip can require approved storyboard panels for each beat.
05Can ShotUnit use different AI models?
Yes. ShotUnit normalizes compatible media models behind a shared production plan and validates each model against its current capabilities. Model choice happens at production time, while the script, references, timing, and creative intent stay portable across supported generation options.
06Can ShotUnit start paid generation automatically?
No. Before a paid run starts, ShotUnit compiles the exact production packet, checks the current model schema, requests a fresh cost estimate, and requires explicit operator confirmation. If the plan, references, model, controls, estimate, or confirmation window changes, the run returns to review.
[ Keep the production in the picture ]
Built for work
that has to cut together.
Review the workflow ShotUnit is currently a private, single-operator production system. Public self-serve access is not open.